March 05, 2008

Don't Ya Love Research?

On the same day last week I read the following two research findings:

1. A poll by We Media/Zogby Interactive showed... "Nearly half of the 1,979 people who responded to the survey said their primary source of news and information is the Internet, up from 40 percent just a year ago. Less than one third use television to get their news..."

2. "According to the survey, which Hearst-Argyle president and CEO David Barrett discussed at the conference, 55% of respondents cited TV as their primary source of news information, ahead of the Web (26%) ..."

Don't ya love research?

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