September 05, 2017

Gunfight At The Ad Tech Saloon

Reprinted from Sunday's Newsletter

My new book has just been released. It's called: BADMEN: How Advertising Went From A Minor Annoyance To A Major Menace.

Maybe it's just me, but I think surveillance marketing, the collection and selling of personal information, online tracking, and ad tech are existential dangers to free societies.

I think the monopolistic powers of some tech giants have gotten way out of control.

I think the idea that "the consumer is in charge" is the stupidest, most naive bullshit we've been fed since some dimwit decided that people wanted to "join the conversation" about their frozen fish sticks.

The book is about all these things.

 It is also about how ad agency holding companies have turned into lapdogs for the corrupt and unsavory online ad industry and have, in the process, squandered their credibility.

Oh, and it's also about fraud, terrorism, hacking, fake news, kickbacks and everything else that makes the online ad business such a golden ray of sunshine. Best of all, it's under a hundred pages and under 6 bucks. If you're looking for advice on...

   - Where to find the best cheesecake in Pyongyang
   - President Trump’s surprising secret for longer lashes
   - What to do if Gary Vaynerchuk calls your sister

... I'm afraid this ain't it.

But if you want to get pissed off about how we're being screwed blind by creeps, squids, and slugs, this just might be your ticket. So, here's what to do...

1. Go here now
2. Click "Add to cart"
3. Read the book
4. Go to Amazon and write a glowing review
5. Send a copy of the book to all your clients, friends, and dumb-ass colleagues who have bought into the online ad industry's horseshit
6. Fix yourself a martini
7. Fix yourself another martini

BadMen was selected by Amazon as #1 "Hot New Prospect" in advertising and also #1 "New Release" in advertising. On its first day it got to be the #5 best seller in advertising. Thanks, people.

 A few questions I've been getting:

1. Yes, it will be released in ebook format in a few weeks. But it's ok to buy the paper version. Amazon needs the money.
2. Yes, it will be available in the UK. Apparently it takes a few days for US titles to get fully integrated into the UK system, but they assure me it will available by the end of the week.
3. Same in European countries.


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